Now is the time to be on Instagram. Seriously. It is growing at a dramatic rate, and the sooner you join, the better it is for your brand. It is not all rosy though, especially when it comes to getting (and growing) your followers. That’s why you need to be more tactful with your marketing strategy.
Spend Some Money
That’s right. You’ll attract more followers and likes if you are willing to invest some of your money. And, you don’t have to be a starter to use this tactic. There’s a catch though; not every service selling you Instagram followers and likes is genuine. In fact, The Small Business Blog exposes one known as Rantic, a company you should avoid by all costs. Put differently; dig more about a company before deciding to use their services to grow your following. After all, you want to increase your brand’s exposure, not lose your cash.
Use Location and Hashtag Stickers
Instagram is no longer a casual place to share videos and photos of what happened during your night out. It is now an engine for realizing business success. So, learn how to use location and hashtag stickers to increase your following. As you may have guessed already, the two features allow you to share your stories by hashtags and location. By extension, this means that your reach more people with your content.
Other than getting you more followers, the two features encourage people viewing your profile to tag your business in their stories, thereby leading to more exposure and potentially to more followers. Even if you don’t have a physical location, you can still encourage your audience to share your products branded hashtags in their stories. The idea here is to build your businesses’ awareness and recognition. It also allows you to create relevant, user-generated content.
The Bottom Line
Trends indicate that Instagram is soon going to overtake other social media platforms when it comes to showcasing brands and what they are all about. It, therefore, means that it may take more work to get followers as competition increases. However, you can always stay one step ahead by knowing what’s happening within your industry.
Also, don’t forget to share valuable content at all times. People want to learn something new, and if you can’t offer it, they will have a reason to unfollow you. On top of that, learn how to convert your followers into your customers.