There’s more to Instagram than sharing selfies and cute snaps of your pet. You can drive massive traffic to your website through the platform if you know your way around. Besides, statistics show that up to 54% of users have bought something based on Instagram. But, you won’t smile all the way to the bank just by uploading a photo of your product. You have to dig dipper to make meaningful gains. Here’s how;
You have to keep posting on your Instagram account. On top of that, you have to like and leave comments consistently. Now that’s a lot of work. Remember, you must explore other marketing options to grow your brand. It, therefore, makes perfect sense to automate some tasks such as posting, liking, commenting and so forth. That way, you can have time to shift your attention to other equally essential strategies to boost your conversions.
Regarding automation, the secret lies in using the right tool. See, you want to be sure that the service you’re using can get the job done without spamming your audience. On that note, visit Jonathon Spire to view a list of the best tools for Instagram automation. Think of it as a way to enable you to get value for your money.
Go the Business Way
Create a business account to increase conversions. For starters, you’ll get to enjoy a host of features such as being able to gauge your results. Other than that, you will gain valuable insights about your followers and the type of content they relate to. What’s more? You’ll get an opportunity to use functions designed for selling. And as if that’s not enough, you can always include a link into your Stories to allow your followers to swipe and buy.
Use Instagram Live
You’re better off making the most of Instagram Live if you want to boost your sales. Here’s how it works – instead of posting a snap of your product, you can use this function to show it in action. In other words, you will be doing a live demonstration of how your product can be beneficial to your audience.
The Bottom Line
Instagram has surpassed the 1 billion mark when it comes to active users every month. It is well on its way to becoming one of the biggest social media platforms. The sooner you embrace what it has to offer for your brand and business, the better. Oh and, don’t forget to add a link to your bio with a compelling call to action.