With over 300 million monthly active users, it’s hard to ignore Twitter. But, if you’re getting started, it pays to know your way around. These tidbits will come in handy.
Know When to Post
The thing is, you want your tweets to get as much attention as possible. Well, this will not happen unless you do some research on the best time to post. Find out when your target audience is likely to be online and post around that time. Sure, you can post at any time you want during the first few weeks, but the sooner you get your posting time correct, the better.
Don’t Over Saturate Your Followers
Just like any other social media platform, Twitter is addictive. In other words, you might find the urge to tweet now and then irresistible especially if you’re just getting started. However, you should limit the number of time you tweet every day to avoid getting your followers annoyed. Remember, you want accumulate as many followers as you can so try not to go overboard.
Engage More than you Broadcast
Twitter is a social platform and not a place to distribute your content. Indeed, you want to market and expose your brand using Twitter, but you should be smart with the way you do it. Make it your priority to build a following through engagement instead of spreading a message about your brand. Be sure to ask questions and conduct polls.
Leverage on Trending Topics
As stated, you have to keep your content as engaging as you can. One of the simplest ways to do so is to join trending conversations. Once in a while, check the trending topics on Twitter and hop in. Even then, make sure that you can make a valuable contribution to the conversations for people to follow to notice you.
As your audience grows, automate processes such as likes, comments and follows. That way, you can concentrate on other marketing strategies without worrying about the level of engagement. Besides, as Fred Harrington says, Twitter automation helps grow your audience organically and consistently. And the beauty of it is that you don’t have to remain active on your account for hours to get the results.
In conclusion, don’t be afraid to think outside the box when it comes to using Twitter. Learn as many hacks as you can. Try to remain relevant with your tweets to give your followers more than one reason to keep following you.